Use repetition, clear melodic patterns, simple vocabulary and grammar with some ridiculous concepts or or words. And don't forget to add something naughty!
All Together Now
I Am The Walrus
Octopus' Garden
Piggies
Yellow Submarine
also
Barenaked Ladies, Belle & Sebastian, St Etienne, They Might Be Giants have all produced children's albums and Chris Ballew (Presidents Of The USA) leads a child-friendly side project called Casper Babypants.
See also
Ticket 23: Write Fewer Lyrics
Ticket 42: Have A Completely Unique Concept For The Song
See the full list of songwriting tips here - Tickets To Write
Happy Shiny People (R.E.M.)
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