Ticket 69: Climb The Chord Ladder

Starting from the tonic chord, ascend the major scale in chords. In G major this would be

G maj, Am, Bm, C maj, D maj, Em, F#dim, G maj.

Most examples only use the first four or five chords. Also works well in reverse.

Here, There And Everywhere
I'm Only Sleeping

also

Been It - pre chorus (The Cardigans)
Boys Don't Cry - verse and chorus (The Cure)
Gloomy Sunday – bridge (Billie Holliday)
Like A Rolling Stone – verse (Bob Dylan)

See also

Ticket 43: Use The Fourths Luke!
Ticket 48: Static Melody/Changing Chords
Ticket 65: Build Up On The V Chord

See the full list of songwriting tips here - Tickets To Write

Thanks to Timothy Ray Echols on the BSA forum for examples.